Francesca Merlini

is a strategic ACD drawn to smart, clever people who care about craft and sustain themselves with quality. She loves collecting pine nuts in coastal Maremma and leading teams for brands who seek to make the most of their audience's sweet, precious time.

Experience

Sr Mgr, ACD

Starbucks

2021-2025

Kept team spirits bright with Holiday, Kindness and Hometown campaigns, quickly backfilling writers jumping to tech with new stellar talent still crushing it. Lead aggressive leaps toward FY '25 sustainability goals via market tests of reusable cup forms and new for-here ware. Promoted two team members to leadership roles.

ACD

Starbucks

2017-2020

Co-helmed a social-first team of writers and photographers working closely with strategists to create native content for all social channels. Budgets were small. Posts performed huge(ly).

Creative Manager, Social (TLA)

Starbucks

2016

Shepherded the evolution of our brand voice with an era-defining House Style, managing 5 writers across seasonal promos, packaging, social, and a morale dip after a 2018 layoff cut our Studio by 40%.

Senior Copywriter

Starbucks

2010-2015

Lead writer of the first Starbucks Rewards loyalty program from positioning to cravable postcards that won hearts. Drove seasonal sales via fun campaigns for Seattle's Best Coffee and La Boulange's authentic french pastries. Created immersive influencer lounge for Evolution Fresh at Mind Body Green's conference at Miraval, Arizona.