Green Apron Blend Launch

This is the first custom coffee blend created by Starbucks baristas, so we knew exactly who we had to have as talent. A local casting call of real Starbucks baristas, a storyboard and copy designed to be socially native, and a break-out talent sharing her favorite hot or iced way to brew via vertical video. In the first week, it was watched 318k times on platforms and shared +67% on TikTok.

ACD on concept, talent, copy & design for social