Back to Starbucks

To invite customers back into a warm, welcoming cafe experience, we started with the essential cue of a for-here mug. One that heralded brand covetability with iconic roots and European cafe influence. We called it the Siren mug and worked internally with Store and Industrial Design to concept its form, hand feel, brand elements and a shape that could extend the full line of drink formats while storing and washing heroically. Our goal? To create something so cute our customers would want to steal it.

Brand ACD on concept, design