Kindness grows

Launched during an uneasy time, Kindness was a big campaign moment to remind baristas and Starbucks customers that kindness connects us all. When the moment launched, it touched everything. We extended the campaign into engaging print and shareable social for hometown placements, a Headspace collab, and Instagram love notes. The message was all heart.

ACD on concept, copy & design for social, print, owned, audio