Holiday 2021

T’was the pandemic before Christmas and by March, we second-guessed whether our tagline "Carry the Merry" or spreading any joy would land as atonal. But we trusted our insights, followed our strategy and pressed on with one of my favorite holiday launches to date. First fully remote shoot, wildly talented team, the holiday we all needed. (And the business performance was stratospheric.)

ACD on concept, copy & design for print, packaging, social, film, audio, digital